In 2020 I was intrigued by two things:
- The new world of online work and marketing;
- Making Candles.
To satisfy my first curiosity, I enrolled in the "Marketing and Market Research" specialization course at the University of Pisa.
More than filling a curiosity, it was more like satisfying my desire to get involved and learn new things!
Making candles was born by chance, when I started selling packs of candles that I bought and resold on Amazon at Christmas 2020.
There was born the desire to try to self-produce candles in vegetable waxes... and once I tried it it was love at first sparkle.
In October 2022 I don't know what triggered in me but I resigned from a permanent job and gave life to Euphoria Artigiana by opening the doors of the Lab on October 27th .
Deciding on the character of Euphoria Artigiana wasn't difficult because it represents who I am.
Euphoria Artigiana is based on principles:
Good Humor, Collaboration, Tradition, Sharing, Living by taking a step back, A Life of Calm and Slowness.
It is precisely for these reasons that the Lab is in Montopoli in Val d'Arno; a small medieval village in the heart of Tuscany, as well as being my hometown.
Here time always passes slowly, people meet on the church wall to exchange a few words, they go to the shops in the town to shop and they love to walk slowly to enjoy what they have around them.
Meeting you and introducing you to Euphoria Artigiana was a pleasure!
See you soon
With love
Virginia
Artisan Euphoria
